Shrewd Advertising

It is surprising what success certain propagandists have in getting their methods aired through the great magazines. In a recent number of McClures, Mrs. Eddy has been given a great deal of space for an article written by an enthusiastic, intimate friend, who would, of course, present only one side of the topic.

The current Ladies Home Journal comes out with an article from Andrew J. Still as to how he came to originate osteopathy. The publishing of such articles as these in the popular periodical literature, can not do other than injury to the public in many cases.

It gives to these methods sufficient conspicuousness to cause many readers to accept them as the only method, which in many cases they claim to be. With others they undermine the confidence of the people in the medical profession which has for its great study the good of humanity and the conscientious interest which the health of humanity demands, while these and other methods have a limited place in the cure of disease, which we are not inclined to prevent them from filling.

This position is not correctly stated to the public in this form of presentation, and the editors of these periodicals are to a certain degree censurable. There are many other propagandists that could justly claim with these mentioned that they had a right to a similar presentation.

Ellingwood's Therapeutist, Vol. 2, 1908, was edited by Finley Ellingwood M.D.