More and More.
Doctor: I think I received a letter from you lately telling me how highly you prize this journal. You don't seem to realize that you deserve a good big part of the credit for this journal being a good one, by having been willing to send me a good, short, sharp, practical, interesting fact. It is these short articles distributed through the different departments of this journal, from the busy, practical, closely observing doctors, that is really making this journal so exceedingly practical and so valuable to its readers.
But these blessings of the past will not do for the future. I must have more and more of the same material. Every time you renew your subscription there must be at least one more fact. SEND IT RIGHT ALONG TODAY and make it as direct—as specific— as possible.